As I walked into the Fast Life Neons Exhibition on opening night, I felt like I was cast into a sci-fi movie without a script. The provocative collection of 14 neon signs are mounted around the walls of a small Sydney gallery, flooding the small space with violet, indigo and blood orange. I needed a couple of minutes to think about it all.
The avant-garde creative collaboration started over two years ago by graphic designer Jacob Pramuk and product designer Leonard Velich. It is a curious reinvention of a dying craft – neon sign making.
Fast Life Neons is more than just a collection of statement lighting products with an edgy aesthetic. “The story behind every design reflects the philosophy of a ‘fast life’ where influences come from various walks of life and where living on the edge is the norm.”
Neon signage was established in the early 1900’s by French engineer Georges Claude. At its peak popularity, the bright lights embellished cosmopolitan cities around the world synonymous with decadence, fortune and popular culture. However today, “only a small handful of neon sign workshops remain to maintain this rare craftmanship that once animated the urban cityscape.”
After a successful tour in Europe, Fast Life Neons, ‘For your viewing pleasure’ is here in Australia at the M2 Gallery in Surry Hills, Sydney.
25 – 30th April
Opening night: Friday the 26th of April, 6 pm
Shop 4/450 Elizabeth St
Surry Hills, Sydney